Activision Have High Hopes For Modern Warfare 2

In the gaming industry, a lot of franchises have become blockbusters and are rivaling other forms of entertainment like movies or television in terms of profits and fan base. One such example is the Call of Duty series of shooters, which is being taken care of by the large Activision corporation.

It has just seen its latest installment, Call of Duty: World at War, gain critical and commercial acclaim, and it seems that its executives are even more excited about the upcoming Modern Warfare 2, the sequel to 2007′s Call of Duty 4: Modern Warfare, a title that shattered all records in sales and in awards received. Simon Wells, the brand manager at Activision, has just revealed that hopes are very high with the next title, which meets all of the premises to be the best selling video game in history.

“Each year the Call of Duty franchise goes from strength-to-strength. We want to propel this year’s title to be the biggest selling video game of all time. That may raise some eyebrows, but step back and look at the franchise’s trajectory through preceding launches, and this objective starts to look viable. We firmly believe we have the potential to be the No.1 entertainment property of the year. The reality for a franchise as large as Call of Duty is that we are competing directly with entertainment propositions outside of the video game space. Plans are being developed to deliver one of the most engaging campaigns of the year.”

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